Sy Kessler Sales – Kessler Batteries division worked together with Sony & Murata as their Importer and Master Distributor to introduce the Sony and Murata brands into North America.
Surpassing production of over 10 billion silver oxide batteries by 2017, today these very same high-quality batteries are available only under the Murata brand.
Almost one out of every two watch batteries sold today is made by Murata!
Murata is recognized as The Global Leader in both the Original Equipment and Replacement markets for watch batteries.
As the Environmental Leader, Murata invented the world’s first mercury-free silver oxide watch battery in 2004, and together with their mercury-free alkaline button cells, Murata eliminated tons of mercury from the waste stream.
As the Consumer Product Safety Leader, Murata introduced the world’s first child-resistant lithium battery tear strip packaging.
As the Performance Leader, Murata offers longer-life silver oxide batteries, featuring the best anti-leakage system in the industry.
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Murata’s longer-life silver oxide batteries feature the best anti-leakage system in the industry.
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All silver oxide batteries are offered exclusively in our premium black-label packaging.
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All batteries are conveniently packaged in tear-strips of 5 cells.
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“Use By” dating is openly printed on all Murata battery packaging.
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Unique UPC data is marked on each individual tear-strip increment, carton, and master carton.
Murata offers a “Smarter” Multi-drain System, reducing the number of SKUs required without compromise.
Murata’s “smarter” multi-drain system reduces the number of SKUs required without compromise.
Surpassing production of over 10 billion silver oxide batteries, Murata is recognized as The Global Leader in both the OEM and Replacement watch battery markets.
WATCH BATTERY REPLACEMENT INSTRUCTIONS
Presented by Kessler Batteries (sponsor) and Murata. Created by The American Watchmakers Clockmakers Institute (AWCI).
WATCH BATTERY REPLACEMENT INSTRUCTIONS
Presented by Kessler Batteries (sponsor) and Murata. Created by The American Watchmakers Clockmakers Institute (AWCI)
“Our family has been selling and repairing watches for over 70 years. Many high-end brands lean on our expertise to delivery top quality service. To guarantee long lasting battery life, we trust Sony.”
“Our customers aren’t thinking about batteries when they buy our watches, but they all have expectations for battery life. It’s our responsibility to provide the longest lasting batteries that the market can provide. That’s why I use Sony hundreds of times a day.”
“We have performed thousands of watch battery exchanges using only Sony batteries because my customers deserve longer lasting batteries.”
“Having sold millions of watch batteries to a wide variety of customers, we have grown to become a reliable source for honest and accurate information regarding the quality of the products we sell while striving to provide our customers with the best products in all categories at a great value. This recently became more of a challenge when customers were reporting shorter than expected battery life and battery leakage issues. After noticing a pattern with a particular watch battery brand, the decision to switch to Sony became a no-brainer. Sony’s long-lasting battery performance and antileakage technology allows us to offer our customers a battery that has them coming back wearing smiles, not looking for excuses.”
Sony’s manufacturing facility, technology and team of battery engineers (including the inventor of the mercury free silver oxide battery) was acquired by Murata in 2017. We are selling the same batteries under the Murata brand, in exactly the same packaging.
